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| INDEXX iNEWS |
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| 4TH QUARTER, 2011 IN REVIEW |
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INDUSTRY NEWS
Amid economic conditions that have given companies pause and suppressed industry growth, INDEXX has taken deliberate measures to position itself more purposefully and to maximize its capabilities and operations.
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SOLUTION SCENARIO
Sherpa Brand Marketing, a division of INDEXX, contracted with Belton Industries, a specialty weaver of fabrics made largely from poly-
propylene yarns, to rebrand their entire
business and produce new marketing collateral that matches the company's overall direction. Sherpa also focused on creating a fresher, more robust website to accurately promote Belton's signature textiles and to serve as an online product resource.
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NEW TO INDEXX
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Pat Schanen joins INDEXX's printing division as a sales representative in the Atlanta market. Boasting more than 20 years of industry experience, Pat was formerly Principal/VP of Sales for DCS, Inc. more → |
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| Jennie Ryals joins INDEXX's printing division as a customer service representative. Among her primary responsibilities are coordinating projects with the sales staff. more → |
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Our Employees Lead the Way
For taking the initiative to help INDEXX boost productivity and cut costs, our employees are being awarded for their suggestions to the company's Process Improvement Program.
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MORE THAN PRINT
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With the growing importance of comprehensive marketing campaigns and digital media usage, INDEXX has incorporated a new technology platform into its broad array of products and services. Designed to allow greater integration of marketing components and to facilitate cross media initiatives, this powerful software suite provides customers with highly interactive, unified campaigns that are personalized across diverse media channels – email marketing, social media, micro-websites, and text messaging.
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